I wish I could take credit for finding the site I’m going to point out momentarily, but I can’t. I found it on James Lileks’ “Bleat” page this morning and I’m glad to see there are other people troubled by useless strangeness the same way I am.
There’s a series of commercials put out by BP that are just downright weird, not in the annoyingly pointless way the Shell commercials are with the smarmy Euro-engineer and his sneering little ingrate kid, but in some hazy Lego-meets-the-Beatles-and-I-traded-the-bong-for-a-whiff-of-93-octane kind of weird.
You know you’ve seen it, there are these little cartoon people which I have since learned are called the “Beeps” that dance around in EuroGas land and then push brooms around the inside of your engine. I’m not wild about breaking science down to that level but the BP people are the ones paying for the marketing, not me. I’d prefer to hear how their gas is cleaner and keeps the carbon off my valves rather than seeing a little guy in a county lockup jumpsuit dancing and singing on my carburetor. Whenever I see condescending commercials like that I always think of the explanation of the Cerebral Communicator by Pat Harrington in “The President’s Analyst”.
I know, I haven’t given up the website address yet, just stick around, the payoff is coming.
I will be the last person to ever suggest to any business or person on how to spend their money, but since I’m going to do just that, here goes; why not advertise in such a way as to defend your position as the hated entity that gas companies have become?
What say instead of the Beeps singing and brooming, they explain to the driving rabble that when adjusted for inflation, gasoline doesn’t cost much more than it did in 1980? Or for that matter point out that the very people in Washington wanting to investigate the “obscene profits” of the oil companies actually make something like 5 times that amount on every gallon?
I do realize that oil company hatred is something akin to religion and no matter what argument I put up will be met with derision, but isn’t that what advertising is all about? Sell me on your point of view, and if you are getting some bad press buy some air time and tell me how it really is.
It’s not a difficult concept.
How about this, rather than a series of spots about the aforementioned Euroengineer looking for better ways to drill for oil, start a series showing what the world would be like without the oil companies altogether. Just who would go out and discover the oil resources, poke the hole in the ground, pump out the crude, ship it to the refinery, turn it into gasoline, take it to the nice clean gas stations that are on every corner, and only make a margin of less than 10%?
Or at least get commercials that make me think gas station, like “We are the men of Texaco, we’re here from Maine to Mexico”, “You can trust your car to the man who wears the star”, or “Gulf premium knocks out the knocks!”.
Even Jack Benny used to drive his Maxwell into the Gulf station in those old spots, and if anyone was ever looking for a bargain on gas….
Enough of that, go here to be freaked out: See the Beeps.
Friday Update (June 8th) to CruelWorldComics.com!! Return of the Tiki Gods
Driving all over to find the cheapest gas,
Russell